truly global and international brand, Swarovski creates high-quality crystal product collections such as jewellery and accessories. The company has a distinct style in both offline and online advertising and their audience ranges from young teenage girls to serious business women.
The Goals:
- Reach a new target audience
- Boost regional sales and grow presence
The easy part
- The brand is already well-known and established.
- Our designers had access to all possible visual content and style guides.
- The client had a developed vision of the campaign and set goals
The hard part
- Extremely crowded niche
- Higher prices compared to the competitiors' cheap low-end products
The Solution
Working with an established brand means that you must always think about how people interact with it. With Swarovski, we decided to focus on the visual part of this connection, making sure as many prospects see the product as possible.
A large part of Swarovki's success if the vast net of partners and affiliates. We knew we couldn't miss out on this. After carefully picking out the partners' target audience we placed our bets on 2 content types: offline events and stores that can showcase the new collections and review articles with the author sharing her opinion with the world and her readers.
The tools used
The client ended up with a big chunk on the local market and a skyrocketed sales graph. Working with several
The Results
The client ended up with a big chunk on the local market and a skyrocketed sales graph. Working with several channels at the same time allowed us to reach maximum money and time efficiency.